Rusk County Tourism Up in 2015

Contact: Andy Albarado, Rusk County Tourism Director, (715) 532-2257,

Rusk County Visitor Spending Approaches $27 million
Spending in northwestern Wisconsin county grows nearly 9%

LADYSMITH, Wis. (May 4, 2015) – According to the latest figures from the Wisconsin Department of Tourism, visitors to Rusk County in 2014 brought in $26.7 million, up an impressive 8.66% from the year before. It marks the third time in four years Rusk County has appeared in the top 10 counties for visitor spending growth. During that time, Rusk has seen an increase in visitor spending of 44%, nearly double the statewide average.

Tourism in Rusk County also generated $3.2 million in state and local taxes in 2014, up 5.8% from 2013, and the number of jobs supported by tourism jumped 1.46%.

“We’re so grateful to everyone who paid us a visit in 2014,”said Andy Albarado of Rusk County Tourism. “Thanks to them, Rusk is one of the top ten counties for growth in tourism spending. People are discovering we’re the perfect combination of relaxation and adventure. You can hike or you can ATV, you can fish, or you can whitewater kayak.”

Albarado says a number of construction projects in the area also helped boost numbers and says he is grateful to the contractors who dine and recreate in Rusk County while they’re hard at work improving the community.

Albarado also gives credit for the increases to several exciting events in the area like the Northwoods Rock Rally, Ladysmith Northland Mardi Gras, Northwoods Bluegrass Festival and Flater’s Triple R Triathalon. Added to the docket this year, an entire arts weekend featuring art for sale, studio tours, demonstrations and performances, called Art Along the Flambeau, June 26-27.

Rusk County is home to the Blue Hills Trail System, the ideal route for mountain bikers and hikers to explore the untouched countryside, as well as four wild rivers, perfect for paddlers of all abilities. More than 250 lakes and flowages await avid fishermen and scenic ATV trails call to visitors with a need for speed.

To discover all the ways you can Unwind Your Mind in Rusk County, visit, like us on Facebook and follow us on Twitter.


“From Silicon Valley to Main Creek Valley is a soothing, peaceful transition.  I came for the quiet restful walks in the woods and lazy canoe trips down the river… I stayed because of the sense of community. Many people here are involved in preserving and enhancing a quality of life we only dreamed of in big cities.”

Gloria McGahey
Former Resident Returned to Area 
Community Leader

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