Town of Big Falls

Forested Land. The Flambeau River. Rural Wisconsin.

Located just north of Ladysmith in Rusk County, the Town of Big Falls is a small, forested township bisected by the Flambeau River. Bordering the Flambeau River State Forest, the town serves as a gateway to outdoor recreation while maintaining the quiet, low-key rural character that defines much of northern Wisconsin.

Why Big Falls?

Bisected by the Flambeau River and bordering the Flambeau River State Forest, Big Falls offers exceptional water resources, forestland, and outdoor recreation just north of Ladysmith.

The Big Falls Flowage

A 281-acre reservoir formed by the Big Falls Dam on the Flambeau River, the flowage offers excellent fishing for musky, walleye, northern pike, bass, and sturgeon.

Flambeau River State Forest

Bordering the forest gives residents and visitors access to over 75 miles of river, hiking and mountain biking trails, and ATV and cross-country ski trails.

Forested, Rural Landscape

Spanning 35.4 square miles of predominantly forested and agricultural land, Big Falls offers a quiet, low-key rural setting shaped by its natural surroundings.

Paddling & Fishing Access

Public boat launches and nearby county parks like Josie Creek provide easy access for paddling, fishing, and camping along the Flambeau River.

Close to Ladysmith

Located about 11.8 miles north of Ladysmith, Big Falls offers rural living with easy access to the county seat's services and amenities.

Connected to Rusk County

As part of Rusk County, Big Falls is linked to the county's broader network of communities, services, and recreational assets.

Community Profile

The following demographic information provides a snapshot of the Town of Big Falls using the 2024 American Community Survey (ACS) 5-Year Estimates. These statistics provide insight into the township's population, households, housing, income, and educational characteristics.

Population

124

Total Population

Estimated resident population.

64.3

Median Age

Median age of township residents.

3.5

People per Sq. Mile

Population density across the township's 35.4 square miles.

2.1

Persons per Household

Average number of people per household.

Income & Economy

$61,000

Median Household Income

Median annual household income.

$32,608

Per Capita Income

Income per resident.

8.9%

Poverty Rate

Residents living below the federal poverty line.

27.3 min

Mean Travel Time to Work

Average travel time to work for employed residents.

Housing & Education

112

Housing Units

Total residential housing units.

$139,600

Median Home Value

Median value of owner-occupied housing units.

93.1%

High School Graduate+

Residents age 25 and older with a high school diploma or higher.

14.7%

Bachelor's Degree+

Residents age 25 and older with a bachelor's degree or higher.

Data Source & Disclaimer

Community profile statistics are based on the 2024 American Community Survey (ACS) 5-Year Estimates provided by the U.S. Census Bureau and accessed through Census Reporter . Census estimates are subject to sampling variability and may differ from other population or demographic data sources. Information presented on this page is provided for general informational and economic development purposes and should not be considered an official statement of township statistics.

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