Town of Willard
Created by the Wisconsin Legislature in 1907, the Town of Willard sits in southern Rusk County near Holcombe and Conrath. More than a century of steady, close-knit community life has shaped Willard into a quiet rural township with deep local roots.
Why Willard?
The Town of Willard offers the rural character, open spaces, and natural surroundings that help define Rusk County. Its Northwoods setting provides a peaceful environment for residents while maintaining connections to the broader county community.
Rural Quality of Life
Willard provides a peaceful rural environment with open space, natural surroundings, and the slower pace of life associated with northern Wisconsin.
Natural Resources
Forests, waterways, and other natural resources contribute to the township's character and provide important assets for residents and the surrounding community.
Outdoor Recreation
The surrounding Northwoods landscape provides opportunities for hunting, fishing, hiking, snowmobiling, ATV riding, and other outdoor activities throughout the year.
Open Space
Willard's rural landscape offers open land and natural surroundings while preserving the character of a traditional Rusk County township.
Connected to Rusk County
Willard is part of the broader Rusk County community, connecting residents to nearby municipalities, businesses, services, and recreational opportunities throughout the region.
Room to Grow
Willard's rural setting provides opportunities for thoughtful future development while maintaining the natural landscape and community character that make the township distinctive.
Community Profile
Population
522
Total PopulationEstimated resident population.
45.8
Median AgeMedian age of township residents.
±12.1 years14.7
People per Sq. MilePopulation density across approximately 35.5 square miles.
2.1
Persons per HouseholdAverage number of people per household.
±0.1 personsIncome & Economy
$66,250
Median Household IncomeMedian annual household income.
±$20,683$35,502
Per Capita IncomeIncome per resident.
±$4,26015.5%
Poverty RateResidents living below the federal poverty line.
81 residents ±4825.9 min
Mean Travel Time to WorkAverage travel time to work for employed residents.
±12.7 minutesHousing
246
HouseholdsEstimated number of households in the township.
±47 households391
Housing UnitsTotal residential housing units.
±57 units$222,000
Median Home ValueMedian value of owner-occupied housing units.
±$13,86385%
Owner-Occupied HousingShare of occupied housing units that are owner occupied.
Education & Community
91.8%
High School Graduate+Residents age 25 and older with a high school diploma or higher.
±22.3 percentage points18.6%
Bachelor's Degree+Residents age 25 and older with a bachelor's degree or higher.
±6.5 percentage points6.4%
Veteran PopulationShare of the population with veteran status.
28 veterans ±120.4%
Foreign-Born PopulationShare of residents who were born outside the United States.
2 residents ±3Housing Characteristics
86%
Single-Unit StructuresShare of housing units located in single-unit structures.
63%
Occupied HousingShare of the township's housing units that are occupied.
3.3%
Moved Within the Past YearResidents who moved from a different residence during the previous year.
17 residents ±14.718%
Worked From HomeWorkers age 16 and older who worked from home.
Data Source & Disclaimer
Community profile statistics are based on the American Community Survey (ACS) 5-Year Estimates provided by the U.S. Census Bureau and accessed through Census Reporter . The Census Reporter profile currently displays 2023 ACS 5-Year data for the Town of Willard.
Census estimates are subject to sampling variability and may differ from other population or demographic data sources. Margins of error are provided where available, particularly for estimates with greater statistical uncertainty.
Information presented on this page is provided for general informational and economic development purposes and should not be considered an official statement of township statistics.